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Tourism in Zanzibar includes the tourism industry and its effects on the islands of Unguja (known internationally as Zanzibar) and Pemba in the United Republic of Tanzania. Tourism is the top income generator for the islands, outpacing even the lucrative agricultural export industry.
The government plays a major role in promoting the industry, with the official government tourist page stating, “The Vision of the Government of Zanzibar regarding tourism is “To become one of the top tourism destinations of the Indian Ocean, offering an upmarket, high-quality product across the board within the coming 17 years.” The Zanzibar Commission for Tourism recorded more than doubling the number of tourists from the 2015/2016 fiscal year and the following year, from 162,242 to 376,000. The main airport on the island is Zanzibar International Airport, though many tourists fly into Dar es Salaam and take a ferry to the island.